Spark Report

We do more than gather Friends and Followers. We collect, crunch and analyze data from every aspect of Sparking. At the end of every month we provide a comprehensive analysis of the Sparking for our clients.

Organic and evolving

Social media is always evolving and changing — and therefore our program is too. Below you'll see a general list of the key programs we report on. As new technologies evolve, we will add and subtract programs based on how effective they are. We have monthly technology meetings in order to stay on top of new tools, sites and techniques.

What’s in a Spark Report?

Each client's Spark Report is tailored to provide in-depth detail of trends in each area of the program related to the predefined goals. The program is reviewed on both a micro and macro level to then refine the strategies in place for the upcoming month as well as the program as a whole going forward.

Some of the areas we report on include:

Website, Landing Pages & Blog Statistics

• Visits
• Page views
• Bounce rate
• Average time on site
• Average pages viewed per visit
• Location of visitors
• Most popular months, days and times for traffic on website
• Sources for spikes in traffic
• Conversion rates for predefined goals
• Sources of conversion rates
• Traffic flow through the site
• Landing pages
• Exit pages
• Most popular pages and articles (breakdown of their traffic)
• Paid and organic keywords leading to traffic on site
• Pay-per-click Conversions
• Comment moderation
• Trends in inquiries/questions

Eblasts

• Number of e-mails sent, delivered, bounced
• Number/percentage of viewer, clickers, unsubscribes and complaints per e-blast
• Results of segmentation testing
• Trends in inquiries/questions

Social Media: Facebook

• Page views (both unique and total) by day
• Fan growth rate
• Attributable sources for spikes in fans/traffic
• Demographic breakdown of fans

Social Media: Twitter

• Number of followers, following and number of updates per month
• Most clicked links
• Number of Tweets re-Tweeted
• Analysis of followers self-reported bio and location

Social Media: YouTube

• Channel views
• Individual video views
• Sources of video views (viral, search, embedded, related, etc.)
• Keywords for video searches leading to video views
• Sites with the video embedded leading to video views
• Who has linked to your video
• Comment moderation
• Viewer demographics

Social Media: Flickr

• Photo views
• Trends in inquiries/questions

Offline Media Buys

• Online traffic resulting from offline media buys
• Quality of the traffic
• CPC

Pay-per-click Advertising

• Impressions
• Clicks
• Avg. Cost Per Click
• Click thru rate (CTR)
• Total cost
• Average ad position
• A/B ad testing results
• Top keywords by clicks, CTR and goal conversions

Sales/Traffic Attributable to Our Efforts

We may also work with you to determine how many people have physically walked through your door, picked up the phone or became customers or clients.